1. Attitude – This is paramount to having a lasting career as a trainer or coach. A wrong attitude in life won’t get you far at anything but especially in the public sector. Anyone who comes to pay you their hard earned cash should not have to listen to your problems and complaints about other clients, or your day to day life. Your job is to inspire not bore your client with your problems.
2. Empathy – As trainers and coaches you need to have a plan, A,B,C,D & E up your sleeve for all problems that can arise. The vast majority of your clients find all gym environments completely alien and uncomfortable especially beginning, listen to their problems and worries and make their experience in a gym a positive one through you. There is a time and a place to motivate, but also a time to back off and listen to your client.
3. Ego – The biggest killer of all and the most common trait in the fitness industry. Your clients or potential clients first experience inside a gym should not be one of you showing off your abs in the mirror! Ego in trainers is all to common flashing abs, roaring and shouting, sometimes in the faces of people who have just made the massive step to pluck up the courage to step through the gym door. Number 2 again links into this, keep your ego in check and your clients coming back for more.
4. Knowledge – Why this isn’t top is clear, if the above 3 show up in the wrong way first then all the knowledge in the world counts for nothing. Bad attitude, lack of empathy, and to much ego will send any client out the door pretty fast, long before you can show off your new tricks. Get the rest in check and then pass on your knowledge!
5. Education – The industry that we work in is a fast evolving one, new research comes out on a continual basis and leaves some of the things we learned before up in the air. Its important to keep yourself up to date as a trainer so as to provide the best for your clients. Reading is something i love to do, attending seminars year in and out is something I have done over the last 12 years as a trainer and coach, my thirst for learning new things has never wavered and when it does I know I need to move on. Invest in yourself if you want others to invest in you!